The advent of computers and e-commerce has enabled small businesses to create their companies come out big online. Actually, most home-based business transactions are completed in the comfort of the entrepreneurs’ bedroom, and yet they make it appear that potential clients are dealing with big, well-established, and of good standing companies. The following are some of the ways how they generally approach it, and of course you being a budding entrepreneur are capable of doing as well.
1. Construct an impressive website
There are numerous companies that offer complimentary entry to website builder, free domain, and no-charge hosting for the completed website. All you need usually is to register as a member to make sure you could use the free services endlessly. There is an option to upgrade to Premium account which has a minimal monthly charge.
2. Get your own paid domain name
The free domain that goes along with your free hosting, such as, “http://yourcompany.freehost.com”, gives the harmful perception regarding the credibility of your company. In comparison with a paid domain that bears only your company name, for example: “http://yourcompany.com”, your company can look more dignified over the internet. Your host company definitely also provides a paid domain. However, even if you want to purchase your domain from another company that gives an inexpensive price, it is possible to mask it and have it re-directed to your current complimentary website. That company definitely has easy-to-follow instructions in order to do the work.
Your domain should match the type of business you are in. For small businesses, the dot com (.com) extension could be appropriate. GoDaddy offers the most affordable domain, so far.
3. Use a Corporate Email Address
Free email addresses such as, “firstname.lastname@example.org” or “admin@Google”.com also create an unfavorable impression. Bundled as part of your paid domain is one (or more) free email address, for example, “email@example.com”. Such a company email address gives a more professional feel and look.
4. Make use of the pronoun “We, Us” rather than ” I, My”
Give the customers the impression that you are a team, instead of you working alone (at home). This kind of technique tells everyone that your current organization is run by individuals with expertise crucial to run the company competently.
5. Use a high-status business address
Unless your abode is situated in a high-end business location, making use of your home address as your business address could give you a negative perception in the event you are planning to create a picture of being big. To address this issue, you may avail of the services of a virtual office that provides a business address in impressive business areas of your country. In addition to the use of the address, the package includes the usage of facilities like conference room, a corporate office to personally entertain your potential customers, receptionists who are able to take care of your calls proficiently and forward them wherever you might be, and quite a few more that you can see in a typical office. What else, you can also make it come out that you maintain offices in numerous locations not only in the city but around the country or all over the world.